How Matthew Key changed the Dome to O2 and took on mobile phone challenge
It\'s like a building sitting next to the Thames.
Once upon a time, it was a clear white elephant that was idle when the world tried to find its use.
Now, it is no longer the Millennium Dome, huge embarrassment, but the home O2 of Led Zep.
Its sponsors are very happy.
The old dome has become a standard for O2
The flag bearer of the brand.
In the words of company ceo Matthew key: \"There are too many differences between brand commitment and brand experience.
They must be together.
If you go, you will get something special as an O2 client.